a blog with articles on these same themes, but also recipes.their “Be good” commitments concerning the cultivation of ingredients and “Do good” about their charity work these two commitments are also consistent with certain principles of yoga.an explanation on yoga with examples of poses (downloadable in PDF).Obviously, there is information about the products and the brand, but also a host of other things: The website of Yogi Teaįirst means of communication analyzed: the website of Yogi Tea. Ayurvedic and yogic precepts for the purpose of attaining well-being are more important. If the spirit of the master Yogi Bhajan is found on the website or in advertisements, it remains subtle. It must be admitted that its story is a novelistic success story. However, there was material to use this means to communicate around the brand. While it is possible to easily find the brand’s story, Yogi Tea has not succumbed to the hype of storytelling. Even before all eco-labels and other certifications appear. Since the 80s, the brand only chooses organic crops. Note that Yogi Tea has always been very attentive to the quality of the ingredients of its recipes. In the 70s, some of his students had the idea to market this famous tea in Europe. This spice tea, now known as Yogi Tea “classic”, follows Ayurvedic principles.Īrrived in Europe in the 60s, the yoga teacher has benefited many Western students of his knowledge. Yogi Bhajan, master of Kundalini Yoga, used to serve tea to his students at the end of his lessons. However, its history began well before and on another continent. Yogi Tea has existed as a brand in Europe since 1987. Let’s look at whether Yogi Tea is a brand as Zen in its products as in its communication. Honestly, I like the product, but until today, I had never looked at their marketing.
YOGI TEA BOX PRO
So I’m going to talk about my favorite brand of tea for years (those who follow me on Instagram on my personal or pro account already know): Yogi Tea. Therefore, I decided to stay on the same kind of drink, because no, I do not drink only beer or coffee. But when I wrote this article, its website was under construction. Initially, I wanted to talk to you about the brand of tea Pukka that seduced me when I was in London.
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